The Founder

 ............................................................................

Twitter: @Danicastellanom

Daniela Castellanos was born in Colombia in the spring of 1989. Life as an entrepreneur began in her early teens, when she started her first tailoring classes at the age of 14. Daniela’s love of true craftsmanship grew from her passion for travel. Upon completing her degree in Journalism and Communication in December 2013, Daniela embarked on a spiritual journey throughout her native Colombia, which led her to some of the most remote areas in the desert and north coast of her country. An adventurer by nature with a true passion for individualistic nomads, Daniela sought out to find some of the most secluded and skilful indigenous communities, whose way of life and unique weaving had always fascinated her. She met many hardworking, wise artisans who inspired her greatly.

The Wayuu people live in the desert state of La Guajira and the Arhuaca People live in the mountainous areas in northern Colombia, and have been sewing and weaving for centuries. Each woven design carries a meaning that extends far beyond its aesthetic appeal. After spending weeks learning from and sharing with these atypical communities, Daniela’s passion for the tribes’ craftsmanship and the spirituality it holds made her want to share her findings with the world. Daniela began her entrepreneurial journey believing in an ethical and sustainable fashion label that can in turn improve the livelihood of rural artisans in Colombia. 

Each Castellano’s collection celebrates individuality and creativity. Daniela creates bespoke pieces for the woman with a chic, yet playful sense of style. Embellished with Swarovski Crystals each piece embraces the human story of the weaver and takes part of the Castellano Foundation that aims to develop social programs to help education and reduce poverty in margin areas where the lack of electricity, water and internet affect enormously the growth of a better and equal society.